Credits: Brand & AI Strategist: Adobe, CNN, Adweek, Daily Mail, The New York Times / Speaking Engagements: London, Tokyo, Dubai, Cairo, São Paulo / Clients Featured On: Shark Tank, Project Runway, The Doctors, MasterChef Jr.
Course Details
Key Topics
This course takes students through a variety of topics related to the process of mixing audio, professionalism and the music industry, and ear training.
What
1 Course
Available Start Dates
May 5, Jun 2, Jun 30 (6 weeks, 100% online)
Cost
Payment plans available
About This Course
Are you looking to take your business to the next level with AI? In this Full Sail DC3 course, you’ll learn about AI’s potential across key areas like sales, marketing, content creation, customer service, finance, human resources, and more. You’ll have access to exclusive content, interactive exercises, and real-world case studies, as well as insight from brand and AI strategist Phil Pallen and a digital copy of his book, AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success. These resources can help you build effective AI strategies, select the right AI tools, and scale AI systems for maximum impact. This class also includes an optional, daylong, in-person workshop on Full Sail University’s campus in Winter Park, Florida, where you can meet Phil and receive feedback on your coursework. Students who can’t attend in person can join in through a live Zoom session. Whether you're a business owner, manager, or entrepreneur, this course will guide you with step-by-step AI strategies to improve operations, enhance customer experiences, and stay competitive in a rapidly evolving market.
What You'll Learn
- AI fundamentals, including the basics of using generative AI tools and the ethics of using AI in the workplace
- How to select and integrate the right AI tools to meet business goals
- Steps for creating an AI business action plan
- Ways to improve lead generation and conversion with AI tools
- Strategies for optimizing marketing campaigns and content creation
- How to use AI chatbots for improved customer service
- Ways to use automate and improve financial and HR processes with AI tools
- Techniques for data analysis and strategic decision-making using AI
- Strategies for staying up-to-date with AI technology
Enroll Now. Pay over time with Klarna.*
*Monthly financing through Klarna issued by WebBank, member FDIC. CA resident loans made or arranged pursuant to a California Financing Law license.
Meet Your Instructor
Phil Pallen
Brand & AI Strategist
Phil Pallen is a leading brand and AI strategist who has helped hundreds of small businesses worldwide achieve meaningful growth through branding, content creation, and AI-driven strategy. As a trusted collaborator of Adobe and a member of the Content Authenticity Initiative, Phil has guided entrepreneurs, Fortune 500 brands, and public figures in building standout digital identities. He has delivered keynote speeches on five continents and is the author of **AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success**, where he demystifies artificial intelligence for entrepreneurs looking to scale smarter.
Course Outline
Who This Is For
Small business owners and entrepreneurs who want to learn about AI trends to automate tasks, enhance their workflows, and grow their business. Industry roles that could benefit from this course include:
- Small business owners
- Marketing managers
- Sales professionals
- Human resource specialists
- Customer service managers
- Freelancers
- Entrepreneurs
About Full Sail DC3
Full Sail DC3 is a dynamic, short-form education platform that offers online courses. With the values and benefits of Full Sail University, DC3 is backed by over 45 years of experience in entertainment media and emerging technology, as well as more than a decade of experience delivering compelling online education.
Why Choose Full Sail DC3?
45 Years of Experience
Built by Full Sail University, using everything we’ve learned in 45+ years of offering hands-on, project-based degrees for the world of entertainment media and emerging technologies.
Innovative Original Courses
Full Sail DC3 features original content built around what you want to learn.
Curriculum Designed in Collaboration with Industry Leaders
All Full Sail DC3 curriculum is created in collaboration with people who’ve done the work and know the subject - from sportscasting to audio engineering.
Real-Time Access to Educators
As a Full Sail DC3 student, you’ll be able to ask questions and get feedback on your work so you can improve and build your skills.
University-Level Support
Full Sail DC3 students have access to many of the same support systems that drive Full Sail - from digital resources to Full Sail One, our university community platform.
Flexible Learning Paths
We built Full Sail DC3 to give you the freedom to choose your learning path - take a single course to learn a new skill, or take multiple courses to build your capabilities - it’s up to you.