Generative AI for Marketing
Course Details
Key Topics
This class teaches techniques and tools for using generative AI for digital marketing.
What
1 Course | 3 Modules
Start Anytime
Online | Self-Paced
Cost
Payment plans available
NOTE: This course is taught by industry professional(s) and is not included within Full Sail University’s scope of accreditation. No course credits are available for this course.
About This Course
Are you ready to discover the ways you can use generative AI for marketing? In this Full Sail DC3 course, you’ll learn the basics of using AI to enhance marketing workflows, create assets, automate tasks, and more. Explore the history and ethics of AI in marketing, learn to use AI tools and techniques for tasks like content creation and personalization, and create a comprehensive digital marketing plan using AI-generated assets. You’ll leave this course with the basic skills and knowledge needed to harness the power of AI in the marketing landscape.
What You'll Learn
- The history, current applications, and ethical considerations of using generative AI for marketing
- How to identify and address ethical and legal challenges associated with the use of AI in marketing
- How to promote responsible AI practices
- How to use generative AI tools to enhance marketing workflows, such as content creation, personalization, and automation
- How to create practical marketing assets using generative AI tools
- How to stay updated on the latest developments in generative AI and marketing
What You’ll Need
A computer with an internet connection
Subscriptions to AI tools (optional)
Enroll Now. Pay over time with Klarna.*
*Monthly financing through Klarna issued by WebBank, member FDIC. CA resident loans made or arranged pursuant to a California Financing Law license.
Our Courses
Full Sail DC3 offers hyper-focused, skills-first courses for career advancers, passion seekers, and anyone looking to upskill. Designed by industry professionals, our self-paced courses prioritize practical skills and give you the specifics you need without the fluff. With opportunities for online collaboration and networking with peers, plus course facilitators who are available to support you, Full Sail DC3 helps you gain knowledge that moves you.
Course Outline
Who This Is For
Marketing professionals, business owners, and anyone interested in leveraging generative AI to enhance their marketing strategies. Industry roles that could benefit from this course include:
- Digital Marketer
- Content Creator
- Marketing Analyst
- Customer Relationship Manager
- Social Media Manager
About Full Sail DC3
Full Sail DC3 is a dynamic, short-form education platform that offers online courses. With the values and benefits of Full Sail University, DC3 is backed by over 45 years of experience in entertainment media and emerging technology, as well as more than a decade of experience delivering compelling online education.
Why Choose Full Sail DC3?
45 Years of Experience
Built by Full Sail University, using everything we’ve learned in 45+ years of offering hands-on, project-based degrees for the world of entertainment media and emerging technologies.
Innovative Original Courses
Full Sail DC3 features original content built around what you want to learn.
Curriculum Designed in Collaboration with Industry Leaders
All Full Sail DC3 curriculum is created in collaboration with people who’ve done the work and know the subject - from podcasting to starting an LLC.
Real-Time Access to Educators
As a Full Sail DC3 student, you’ll be able to ask questions and get feedback on your work so you can improve and build your skills.
University-Level Tech Support
Full Sail DC3 Students will have access to the same tech support that drives Full Sail University.
Self-Paced, Flexible Learning Paths
We built Full Sail DC3 to give you the freedom to choose your learning path – learn any time with our self-paced courses, take a single course to learn a new skill, or take multiple courses to build your capabilities. It’s up to you.
Frequently Asked Questions