Generative AI & Prompt Engineering Essentials


Course Details
Key Topics
Learn to create effective AI prompts for refined outputs that meet your creative and professional needs.
What
1 Course | 3 Modules
Start Anytime
Online | Self-Paced
Cost
Payment plans available
NOTE: This course is taught by industry professional(s) and is not included within Full Sail University’s scope of accreditation. No course credits are available for this course.
About This Course
Do you want to go beyond asking questions to AI chatbots and learn strategic prompting techniques that can direct AI outputs for real-world results? With this hands-on, practical course from Full Sail DC3, you’ll move past theory and practice communicating with AI tools across writing, design, video, audio, data, and code workflows. Through labs and guided projects, you’ll explore how different AI systems respond to structure, tone, constraints, and iteration. You’ll also practice shaping outputs, refining results, and adapting prompts for specific tools and industries. By the end of the course, you’ll have a repeatable workflow for collaborating with AI, a set of reusable prompt strategies, and a polished, portfolio-ready project that demonstrates how to turn ideas into high-quality, professional results using modern AI tools.
What You'll Learn
- Ways to develop AI competency by writing clear, effective prompts with a core structure of context, task, constraints, and output
- How to set goals, tone, and expectations during interactions with chat-based AI systems like ChatGPT, Claude, and Google Gemini
- Strategies for using AI tools across mediums like writing, design, video, productivity tasks, and data through hands-on labs
- How to critically evaluate AI outputs by balancing creativity, accuracy, and usefulness
- Ways to apply prompt engineering in real-world scenarios aligned with education, marketing, creative writing, business, tech, or administrative tasks
- Strategies for developing reusable personal prompt templates for future workflows
- How to use multiple AI tools (like Midjourney, DALL·E, Adobe Firefly, Canva’s Magic Studio, Runway’s Gen-2, Pika, Descript, ElevenLabs, Notion, and Perplexity) for a portfolio-ready final project
What You’ll Need
A computer or tablet with internet access
Access to the free versions of AI tools like as ChatGPT, Gemini, Adobe Firefly, Midjourney, Google Veo, Excel AI, Gemini in Google Sheets, Lovable, and Cursor
Enroll Now. Pay over time with Klarna.*
*Monthly financing through Klarna issued by WebBank, member FDIC. CA resident loans made or arranged pursuant to a California Financing Law license.
Our Courses
Full Sail DC3 offers hyper-focused, skills-first courses for career advancers, passion seekers, and anyone looking to upskill. Designed by industry professionals, our self-paced courses prioritize practical skills and give you the specifics you need without the fluff. With opportunities for online collaboration and networking with peers, plus course facilitators who are available to support you, Full Sail DC3 helps you gain knowledge that moves you.

Course Outline
Who This Is For
Anyone interested in hands-on applications of generative AI and prompt engineering. Industry roles that could benefit from this course include:
- Content Creators
- Marketers
- Entrepreneurs
- Small Business Owners
- Educators
- Instructional Designers

About Full Sail DC3
Full Sail DC3 is a dynamic, short-form education platform that offers online courses. With the values and benefits of Full Sail University, DC3 is backed by over 45 years of experience in entertainment media and emerging technology, as well as more than a decade of experience delivering compelling online education.

Why Choose Full Sail DC3?
45 Years of Experience
Built by Full Sail University, using everything we’ve learned in 45+ years of offering hands-on, project-based degrees for the world of entertainment media and emerging technologies.
Innovative Original Courses
Full Sail DC3 features original content built around what you want to learn.
Curriculum Designed in Collaboration with Industry Leaders
All Full Sail DC3 curriculum is created in collaboration with people who’ve done the work and know the subject - from podcasting to starting an LLC.
Real-Time Access to Educators
As a Full Sail DC3 student, you’ll be able to ask questions and get feedback on your work so you can improve and build your skills.
University-Level Tech Support
Full Sail DC3 Students will have access to the same tech support that drives Full Sail University.
Self-Paced, Flexible Learning Paths
We built Full Sail DC3 to give you the freedom to choose your learning path – learn any time with our self-paced courses, take a single course to learn a new skill, or take multiple courses to build your capabilities. It’s up to you.