Students in the Digital Marketing Fundamentals Course will analyze the growing influence of digital marketing and how to harness the power of the Internet and technology to help an organization become a strategic force on the web. Students will also analyze the best strategic methods for success in the ever-changing digital realm.

Digital Marketing Fundamentals

Analyze how to harness technologies to help an organization become a strategic force online.

Students in the New Media Marketing Course will learn how an organization determines which new media approaches will accomplish its marketing goals and further its success. Students will analyze the ways in which organizations identify and engage influencers in its target market using mobile, social media, content marketing, online video, and location-based technologies.

New Media Marketing

Learn how organizations determine which new media approaches will accomplish their marketing goals as you explore how to identify and engage influencers.

The Search Engine Optimization course introduces students to the complex topic of search engine optimization (SEO), which is the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course addresses topics such as link building, site structure improvements, conversion tracking, strategic keyword development, and understanding the barriers to SEO. Students will examine SEO strategies and develop methods to increase quality website traffic.

Search Engine Optimization

Understand how optimizing your content can improve the volume and quality of consumer traffic to your website.

In the Social Media Marketing course, students will explore how social media is an integral part of a successful marketing campaign. A progressive aim of any social media effort is to add value to the online community experience and to strengthen the brand&#39;s presence within these communities. Evaluating the consumer&#39;s mindset and altering the marketing efforts to match these demands completes this complicated task. Throughout this course, students will learn how to incorporate these methodologies into their marketing campaign to create a strong presence in online communities.

Social Media Marketing

Explore how social media can be an integral part of successful marketing campaigns, as you learn how to create a strong presence in online communities.

If you have an entrepreneurial mindset and an idea for a creative business, Full Sail DC3’s Starting an LLC: A Guide to Launching Your Business can help you take the first steps towards developing your company. During this three-week course, you’ll learn about the essential skills and insights needed to launch and manage your own limited liability company (LLC). From understanding the basics of LLCs to crafting business plans, branding strategies, legal contracts, and learning about operational management, you’ll explore the technical skills needed to thrive in competitive creative industries.

Starting an LLC: A Guide to Launching Your Business

Students learn about the structure of LLCs, how they compare to other business structures, and how to navigate the steps for registering an LLC.

Understanding the Basics of LLCs

Students explore business essentials like developing a brand identity, creating marketing strategies, cultivating an online presence, and understanding financial management.

Building Your Business Foundations

Students learn about the role of contracts in creative businesses, identify legal and ethical considerations for creative industries, and discover the day-to-day operational aspects of running an LLC.

Strategic Business Development & Operations

This course teaches students practical techniques for developing, launching, and running an LLC.

Building a successful content creation business is so much more than simply getting a viral video. Full Sail DC3’s The Business of Content Creation covers the ins and outs of the industry, from social media growth to brand sponsorships and monetization. Whether you’re new to the world of being a creator or ready to take your skills to the next level, this course is designed to be engaging, practical, and focused on helping you grow where you need it most. Throughout the course, experienced instructors and established creators will share important strategies you can use to become a contributor in the booming creator economy.

The Business of Content Creation

The course instructors introduce themselves and go over the basics of the creator economy and the role of storytelling in content creation.

Introduction

Students will learn how to develop a growth mindset, prioritize positivity, set goals, and how to use their smartphone to create their first pieces of content.

Mindset

Students learn how to find their area of expertise, how to use that to develop their personal brand, and strategies for defining their target audience.

Foundation to Success

The course instructors go over content creation basics, like choosing a platform, selecting which type of content to create, developing a content strategy, and laying out a content calendar.

Content

Students discover how to grow a strong, engaged network of followers and how to develop and maintain professional relationships.

Building Community

Students explore strategies for steady growth and monetization techniques, plus legal and safety tips for the content creation industry.

Sustaining Growth

Whether you’re new to the world being a content creator or ready to take your skills to the next level, this course will focus on your professional growth and give you the strategies needed to become a contributor in the booming creator economy.

It&#39;s no secret that the most exciting parts about esports are the intense competitions and epic victories. But to compete at this level, you need a well-coordinated organization that shares the same competitive fire. In this Full Sail DC3 course, we&#39;ll share the tools, knowledge, and strategies you need to start a scholastic or professional esports organization. Through practical hands-on opportunities, you will also learn how to manage the organization and build a competitive team.

The Esports Playbook: Team Business and Operations

The course instructors introduce themselves and go over the course resources and structure.

Course instructors cover the basics of esports organizations, including their purpose and history, the differences between scholastic and professional organizations, and the pros and cons of open ecosystem versus franchising in esports.

Introduction to Esports Organizations

Students learn the business and financial techniques needed to establish and structure an esports organization.

Organization Management

Course instructors cover topics like team assembly, team dynamics, and player development, as well as how to create schedules for streaming events and sponsorship campaigns.

Team Management

Students learn strategies to help their players maintain good mental and physical health, plus techniques for creating a smooth pre- and post-tournament experience.

Wellness and Tournament Management

This section covers strategies and tactics for creating a social media presence, how to make relevant content, and how to build a community for fan engagement.

Marketing and Community

Students learn how to monetize their esports organization with sponsorships, fundraising, and collaborations with other organizations.

Revenue Generation

This course teaches students the skills needed to launch and manage an esports organization at the scholastic or professional level.

Explore the ways AI can improve your design workflow and push the boundaries of your creativity with Full Sail DC3’s Generative AI for Design course. You’ll dive into the ethical considerations and practical applications of generative AI and discover how AI tools can accelerate your design process. You’ll also learn to write effective AI prompts for creating visuals, automating repetitive tasks, and building personalized design experiences. After discovering the ways you can collaborate with AI while maintaining creative control, you’ll be ready to start using generative AI in your own design projects.

Generative AI for Design

Students learn about generative AI fundamentals, ethical considerations, the various applications of AI in design, and how to craft effective AI prompts.

Fundamentals of Generative AI in Design

Students explore generative AI applications, tools, and techniques for industries like graphic design, UI/UX design, web design, fashion, architecture, and more.

Leveraging Generative AI Across Design Industries

Students discover how to embrace AI as a design partner by establishing collaborative workflows and developing hybrid skills that combine AI with human creativity.

Mastering the Human-AI Relationship in Design Innovation

This course covers the basics of using generative AI in the design world.

If you’re a current or aspiring game developer who’d like to explore the ways generative AI tools are used in the gaming industry, you can get started on the fundamentals with this Full Sail DC3 course. You’ll learn about the history and ethics of generative AI and investigate the uses of generative, behavioral, and analytical AI. You’ll also cover game-specific AI techniques, like designing adaptive NPCs and integrating chatbots, then create a fully functional game using AI-assisted coding and design tools. Through a blend of theory and practical applications, this course can empower you to use AI tools to craft immersive gaming experiences.

Generative AI for Gaming

Students explore core concepts of generative AI in the gaming industry, learn the basics of the game design process, and get hands-on practice using tools like ChatGPT.

Fundamentals of AI in Gaming

Students learn how behavioral and analytical AI can create more immersive games with improved game mechanics. In addition, they’ll use AI tools to create a chatbot-driven NPC.

Game-Specific AI Tools

Students will create their own game using AI tools to write code, generate game art, and produce music and sound effects. They’ll also learn how to use AI to market their game.

Leveling Up Your Skills

This course explores foundational skills for using generative AI tools to create games.

Are you curious about the ways AI-generated music can enhance your creative projects? Start learning the fundamental skills to create AI music with Full Sail DC3’s Generative AI for Music course. You’ll gain a comprehensive introduction to the history, applications, and ethics of AI music, then explore music theory basics and how they fit into the AI creation process. Practical exercises will help you choose the right generative AI tools for your needs and craft effective AI prompts for music creation. You’ll also learn how to integrate your music into videos, podcasts, social posts, and more. By the end of this course, you’ll be equipped to create AI-generated music for your projects, setting them apart in the creative landscape.

Generative AI for Music

Students learn about the history of AI music generation, discover music theory fundamentals, and explore the ethical considerations of using AI-generated music.

Introduction to Generative AI Music

Students explore generative AI music platforms and tools, figure out which options are the most effective for their specific needs, and learn to create effective AI prompts.

Tools & Techniques for Generative AI Music

Students learn strategies for adding their AI music to creative projects like podcasts, social media posts, films, and more, plus advanced AI techniques for customizing their music.

Integrating Generative AI Music

This course covers the basics of creating AI-generated music for creative projects.

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Courses are designed in a specific order, so you, your instructors, and your classmates are aligned on your educational journey.

Programs contain more credit hours per month so you can finish faster and get used to the fast-paced, 24/7 nature of your industry.

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Frequently Asked Questions

Established in 1979, Full Sail University offers a different kind of education for students who dream big. We offer both online and on-campus graduate and undergraduate degree programs that span the worlds of emerging technologies and entertainment media. Each program is career-focused with accelerated curriculum taught by instructors with real-world experience in their industry.

DC3 provides bespoke online courses in entertainment, media, art, and technology led by expert instructors.

DC3: Online Education

As a Full Sail DC3 student, you’ll be able to ask questions and get feedback on your work so you can improve and build your skills.

All Full Sail DC3 curriculum is created in collaboration with people who’ve done the work and know the subject - from sportscasting to audio engineering.

Built by Full Sail University, using everything we’ve learned in 45+ years of offering hands-on, project-based degrees for the world of entertainment media and emerging technologies.

We built Full Sail DC3 to give you the freedom to choose your learning path - take a single course to learn a new skill, or take multiple courses to build your capabilities - it’s up to you.

Full Sail DC3 features original content built around what you want to learn.

Full Sail DC3 students have access to many of the same support systems that drive Full Sail - from digital resources to Full Sail One, our university community platform.

All courses at Full Sail DC3 are designed by engaged instructors who have years of experience in their subject. They bring a deep knowledge of industry best practices and workflows and share those with you to support your education.

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