Are you looking to take your business to the next level with AI? In this Full Sail DC3 course, you’ll learn about AI’s potential across key areas like sales, marketing, content creation, customer service, finance, human resources, and more. You’ll have access to exclusive content, interactive exercises, and real-world case studies, as well as insight from brand and AI strategist Phil Pallen and a digital copy of his book, AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success. These resources can help you build effective AI strategies, select the right AI tools, and scale AI systems for maximum impact. This class also includes an optional, daylong, in-person workshop on Full Sail University’s campus in Winter Park, Florida, where you can meet Phil and receive feedback on your coursework. Students who can’t attend in person can join in through a live Zoom session. Whether you&#39;re a business owner, manager, or entrepreneur, this course will guide you with step-by-step AI strategies to improve operations, enhance customer experiences, and stay competitive in a rapidly evolving market.

AI for Small Business with Leading Brand & AI Strategist Phil Pallen

Students explore AI core concepts, including its history and foundational technologies, then learn the basics of using generative AI tools, like crafting effective prompts and navigating ethical AI considerations.

AI Fundamentals & Business Possibilities

Students create a tailored action plan for integrating AI into their business. They will assess business needs and goals, evaluate AI suitable tools, and establish timelines for adopting and integrating those tools.

AI Business Action Plan

Students discover how AI can boost sales through lead generation and conversion, how to optimize and personalize marketing campaigns, and ways to streamline content creation for maximum impact.

Using AI for Revenue Growth Strategies

Students examine the ways AI can transform business operations, like enhancing customer support with chatbots, automating financial processes, and improving HR and talent management with AI-driven insights.

AI-Powered Business Operations

Students learn how to use AI for strategic decision-making and innovation by exploring how AI can support data analysis, drive R&D efforts, and ensure security and compliance within their business.

AI-Driven Business Optimization & Strategy

Students discover strategies for staying updated on trends and advancements in AI. They also explore a curated list of recommended AI tools to enhance their business’s productivity and growth.

The Future of AI in Business

This class teaches actionable strategies for using AI tools to improve your small business.

Public speaking is an art form, and if you’d like to develop your own flair for presentations this Full Sail DC3 course is for you. Effective presentations require storytelling, structure, creative thinking, and performance skills. In this class, you’ll learn to craft and deliver compelling pitches that engage your audience like a well-told story. Through storytelling methods, audience connection techniques, and performance strategies, you’ll develop your own signature speaking style for pitches, presentations, performances, podcasts, and beyond. No matter what you’re presenting, you’ll leave this course with the confidence, adaptability, and presence to pitch with clarity, authenticity, and impact.

Public Speaking: Develop Your Signature Speaking Style

Students explore their personal brand voice, analyze powerful storytelling techniques, and craft a compelling “why” message to build the foundation of their pitch.

The Art & Authenticity of Speaking

Students learn to strengthen their vocal tone, pacing, and body language, as well as how to use sound, visuals, and props to make presentations more dynamic and engaging.

Performance is Everything

Students practice improvisation, adjust their delivery for different formats, and integrate audience-driven techniques to craft a final persuasive and interactive pitch.

Adapting to the Expected & Unexpected

This class teaches public speaking skills for impactful presentations and pitches.

If you have an entrepreneurial mindset and an idea for a creative business, Full Sail DC3’s Starting an LLC: A Guide to Launching Your Business can help you take the first steps towards developing your company. During this three-week course, you’ll learn about the essential skills and insights needed to launch and manage your own limited liability company (LLC). From understanding the basics of LLCs to crafting business plans, branding strategies, legal contracts, and learning about operational management, you’ll explore the technical skills needed to thrive in competitive creative industries.

Starting an LLC: A Guide to Launching Your Business

Students learn about the structure of LLCs, how they compare to other business structures, and how to navigate the steps for registering an LLC.

Understanding the Basics of LLCs

Students explore business essentials like developing a brand identity, creating marketing strategies, cultivating an online presence, and understanding financial management.

Building Your Business Foundations

Students learn about the role of contracts in creative businesses, identify legal and ethical considerations for creative industries, and discover the day-to-day operational aspects of running an LLC.

Strategic Business Development & Operations

This course teaches students practical techniques for developing, launching, and running an LLC.

Building a successful content creation business is so much more than simply getting a viral video. Full Sail DC3’s The Business of Content Creation covers the ins and outs of the industry, from social media growth to brand sponsorships and monetization. Whether you’re new to the world of being a creator or ready to take your skills to the next level, this course is designed to be engaging, practical, and focused on helping you grow where you need it most. Throughout the course, experienced instructors and established creators will share important strategies you can use to become a contributor in the booming creator economy.

The Business of Content Creation

The course instructors introduce themselves and go over the basics of the creator economy and the role of storytelling in content creation.

Introduction

Students will learn how to develop a growth mindset, prioritize positivity, set goals, and how to use their smartphone to create their first pieces of content.

Mindset

Students learn how to find their area of expertise, how to use that to develop their personal brand, and strategies for defining their target audience.

Foundation to Success

The course instructors go over content creation basics, like choosing a platform, selecting which type of content to create, developing a content strategy, and laying out a content calendar.

Content

Students discover how to grow a strong, engaged network of followers and how to develop and maintain professional relationships.

Building Community

Students explore strategies for steady growth and monetization techniques, plus legal and safety tips for the content creation industry.

Sustaining Growth

Whether you’re new to the world being a content creator or ready to take your skills to the next level, this course will focus on your professional growth and give you the strategies needed to become a contributor in the booming creator economy.

It&#39;s no secret that the most exciting parts about esports are the intense competitions and epic victories. But to compete at this level, you need a well-coordinated organization that shares the same competitive fire. In this Full Sail DC3 course, we&#39;ll share the tools, knowledge, and strategies you need to start a scholastic or professional esports organization. Through practical hands-on opportunities, you will also learn how to manage the organization and build a competitive team.

The Esports Playbook: Team Business and Operations

The course instructors introduce themselves and go over the course resources and structure.

Course instructors cover the basics of esports organizations, including their purpose and history, the differences between scholastic and professional organizations, and the pros and cons of open ecosystem versus franchising in esports.

Introduction to Esports Organizations

Students learn the business and financial techniques needed to establish and structure an esports organization.

Organization Management

Course instructors cover topics like team assembly, team dynamics, and player development, as well as how to create schedules for streaming events and sponsorship campaigns.

Team Management

Students learn strategies to help their players maintain good mental and physical health, plus techniques for creating a smooth pre- and post-tournament experience.

Wellness and Tournament Management

This section covers strategies and tactics for creating a social media presence, how to make relevant content, and how to build a community for fan engagement.

Marketing and Community

Students learn how to monetize their esports organization with sponsorships, fundraising, and collaborations with other organizations.

Revenue Generation

This course teaches students the skills needed to launch and manage an esports organization at the scholastic or professional level.

Are you a music or audio professional who’s ready to expand your production skills with immersive audio? This Full Sail DC3 course can equip you with the skills to adapt music for immersive audio experiences. Focusing on Dolby Atmos, the course covers essential concepts, tools, and techniques for producing high-quality immersive mixes. Through hands-on projects, guided tutorials, and reflective discussions, you’ll prepare your music for platforms like streaming services, home theaters, and live experiences. This course also explores immersive audio in visual media – including film, TV, and video games – highlighting how immersive sound enhances storytelling and user experience.

Immersive Audio Engineering: Mixing & Mastering for Entertainment

Students learn about immersive audio terminology; key differences between stereo, surround, and immersive audio; immersive audio formats; and immersive capture techniques.

Introduction to Immersive Audio

Students set up and configure a Dolby Atmos production environment, implement proper speaker layouts, and review and analyze a stereo mix to prepare it for immersive remixing.

Introduction to Dolby Atmos

Students discover how to prep a Pro Tools session; assign, engage, and utilize objects for immersive panning; and use automation and effects to enhance immersive environments.

Mixing & Spatialization in Dolby Atmos

Students identify common issues in immersive audio production and apply solutions, learn about session templates for complex workflows, and consider advanced Atmos techniques.

Optimizing, Troubleshooting & Advanced Techniques

Students learn about immersive audio deliverables and understand delivery specifications, then export, validate, deliver, and archive an immersive mix using Dolby Atmos Renderer.

Mastering & Exporting Immersive Audio for Distribution

Students explore tools and techniques for designing immersive soundscapes in visual media, discuss theatrical Atmos Dub Stage configurations, consider VR applications, and more.

Immersive Audio in Visual Media

Students learn to adapt music for immersive audio experiences using Dolby Atmos software applications.

If you’d like to explore spatial computing through hands-on activities, this Full Sail DC3 course is for you. You’ll use Spline 3D development software to create and manipulate 3D environments, design user interactions, and develop location-based AR games. This course also delves into advanced techniques like AI integration and haptic feedback, so you’ll gain experience with cutting-edge skills. By the end of this course, you’ll complete a comprehensive spatial computing project that showcases your ability to design a user-centered, immersive experience.

Spatial Computing & XR: Create Immersive Environments

Students learn the basics of XR and its applications across various industries. They’ll also explore sample XR projects and develop a proposal for their own interactive XR experience.

Introduction to Spatial Computing

Students explore the foundations of 3D modeling, practice basic environment-building skills in Unity and Unreal Engine, develop 3D thinking skills, and learn to design user-friendly 3D spaces.

Working with 3D Environments

Students create basic AR/VR interactions using Unity and Unreal Engine, design a short AR/VR experience, and create a personal reference library of tools, assets, and 3D resources.

AR/VR Interaction Design

Students examine case studies of games like 'Pokémon GO', then develop small-scale AR game concepts that place virtual objects at GPS coordinates in an interactive storytelling experience.

Inspiration from Popular XR Games

Students learn about the integration of AI and machine learning in spatial computing, develop an interactive AI bot, and develop an AR interactive story using AI-developed content.

Advanced Techniques in Spatial Computing

Students use the skills they’ve developed throughout the course to build their comprehensive spatial computing project and a video presentation to explain their concept and process.

Spatial Computing Project

This class teaches skills for using AR and VR technology to create a spatial computing project.

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Established in 1979, Full Sail University offers a different kind of education for students who dream big. We offer both online and on-campus graduate and undergraduate degree programs that span the worlds of emerging technologies and entertainment media. Each program is career-focused with accelerated curriculum taught by instructors with real-world experience in their industry.

DC3 provides bespoke online courses in entertainment, media, art, and technology led by expert instructors.

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As a Full Sail DC3 student, you’ll be able to ask questions and get feedback on your work so you can improve and build your skills.

All Full Sail DC3 curriculum is created in collaboration with people who’ve done the work and know the subject - from podcasting to starting an LLC.

Built by Full Sail University, using everything we’ve learned in 45+ years of offering hands-on, project-based degrees for the world of entertainment media and emerging technologies.

We built Full Sail DC3 to give you the freedom to choose your learning path - take a single course to learn a new skill, or take multiple courses to build your capabilities - it’s up to you.

Full Sail DC3 features original content built around what you want to learn.

Full Sail DC3 students have access to many of the same support systems that drive Full Sail - from digital resources to Full Sail One, our university community platform.

All courses at Full Sail DC3 are designed by engaged instructors who have years of experience in their subject. They bring a deep knowledge of industry best practices and workflows and share those with you to support your education.

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