In the Social Media Marketing course, students will explore how social media is an integral part of a successful marketing campaign. A progressive aim of any social media effort is to add value to the online community experience and to strengthen the brand&#39;s presence within these communities. Evaluating the consumer&#39;s mindset and altering the marketing efforts to match these demands completes this complicated task. Throughout this course, students will learn how to incorporate these methodologies into their marketing campaign to create a strong presence in online communities.

Social Media Marketing

Explore how social media can be an integral part of successful marketing campaigns, as you learn how to create a strong presence in online communities.

The Search Engine Optimization course introduces students to the complex topic of search engine optimization (SEO), which is the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course addresses topics such as link building, site structure improvements, conversion tracking, strategic keyword development, and understanding the barriers to SEO. Students will examine SEO strategies and develop methods to increase quality website traffic.

Search Engine Optimization

Understand how optimizing your content can improve the volume and quality of consumer traffic to your website.

Students in the New Media Marketing Course will learn how an organization determines which new media approaches will accomplish its marketing goals and further its success. Students will analyze the ways in which organizations identify and engage influencers in its target market using mobile, social media, content marketing, online video, and location-based technologies.

New Media Marketing

Learn how organizations determine which new media approaches will accomplish their marketing goals as you explore how to identify and engage influencers.

Students in the Digital Marketing Fundamentals Course will analyze the growing influence of digital marketing and how to harness the power of the Internet and technology to help an organization become a strategic force on the web. Students will also analyze the best strategic methods for success in the ever-changing digital realm.

Digital Marketing Fundamentals

Analyze how to harness technologies to help an organization become a strategic force online.

Learn more about the dynamic world of digital marketing as you explore topics like social media marketing, building brand trust within online communities, search engine optimization and how to make sure that your customers can find you, how different approaches to new media production can help an organization accomplish its marketing goals, and how to measure it all to know what worked and what didn’t. This four-course stack will prepare you to dive deeper into digital marketing and build a career in this ever-growing industry.

Fundamentals of Digital Marketing

Learn more about the dynamic world of digital marketing as you explore how to help an organization accomplish its marketing goals, with courses in social media marketing, SEO optimization, new media marketing, and more.

Building a successful content creation business is so much more than simply getting a viral video. This course, created in partnership with Social BlueBook, covers the ins and outs – from growing on social media to brand sponsorships &amp; monetization – that you need to understand. Whether you’re new to the world of being a creator or ready to take your skills to the next level, this course experience is designed to be engaging, practical, and focused on helping you grow where you need it most. Throughout, Social BlueBook professionals and established creators share important strategies you can use to become a contributor in the booming creator economy.

The Business of Content Creation

Whether you’re new to the world being a content creator or ready to take your skills to the next level, this course will focus on your professional growth and give you the strategies needed to become a contributor in the booming creator economy.

A great interview requires skills and preparation that start long before the first question is asked. In this course, legendary sportscaster Dan Patrick will take you through strategies for asking compelling questions, conducting a successful interview, and finding subjects that match your skills. Dan has built an inspiring four-decade career across the industry -as a sportscaster and reporter on “The Dan Patrick Show” and ESPN SportsCenter’s Sunday Conversation, and he has a wide range of experience going in-depth with personalities like Michael Jordan, Larry Bird, Reggie Jackson, and Bill Murray. In this exclusive course, he’ll use his experience in the industry to share what works and show you how to make the most of your opportunities.

The Art of Interviewing

Legendary sportscaster Dan Patrick takes you through the strategies you need to ask compelling questions and conduct a successful interview, as he shares insight and experience gained over the course of his four decades in sports reporting and sportscasting.

Whether it’s Westworld or Westeros, creating epic worlds on screen is a complicated job that balances technical know-how with industry nuance and creative vision. If you’re interested in a career in the television and motion picture industry, you want to learn from someone who has done it. Someone like Stephen Beres. He’s an Emmy-winning Producer and Technologist who has worked on some of the biggest shows in television history, including HBO’s Game of Thrones, Westworld, and True Detective. In this course, Stephen draws from his years of experience to give in-depth insights into the visual language of cinema.

The Craft of Cinematography: Mastering Visual Language

Emmy-winning producer Stephen Beres takes you through techniques he’s used working on shows like Game of Thrones and Sesame Street.

Mixing music is an art form, and if you want to understand it, you need to learn from the best. That’s where Full Sail University Hall of Fame alumni Leslie Brathwaite comes in - he’s a mix engineer who has spent his career working with some of the music industry’s biggest names on some of their most iconic songs and albums. We’re talking about albums like OutKast’s Stankonia, Cardi B’s Invasion of Privacy, and songs like Pharrell Williams indelible hit “Happy.” In this exclusive Full Sail DC3 course, Leslie takes you through what’s he’s learned along the way - like how to work with artists and producers, how to build up a mix piece by piece, and not only which tools Leslie uses for the job, but more importantly… why. It’s a hands-on tour through the craft of mixing, with one of the best to guide you.

The Craft of Mixing Hit Records

Join Grammy-Winning Mix Engineer Leslie Brathwaite on a step-by-step journey through what he’s learned working with some of the music industry’s biggest names - like OutKast, Cardi B, and Pharrell Williams - on some of their most iconic songs and albums.

The Color Theory course exposes students to the theories and application of color as it relates to both print and screen. Historical and geographical perspectives will be discussed. Students will review methods and techniques for using color to create impact as well as necessary color-correction practices for the various delivery options. In this course, students will learn how color can impact original design concepts across multiple media types.

Color Theory

Begin an exploration of the theories and application of color as it relates to both print and screen.

Before a game is released to the public, it undergoes rigorous quality assurance testing to find and fix bugs. QA testers help spot glitches as well as evaluate other aspects of the game as a “first end user,” a player who hasn’t worked on or experienced the game before. This program, designed with direct industry feedback from professional developers like EA Tiburon, Epic Games, and Insomniac, covers the skills required to QA test games, from best practices and tools of the trade to career paths in QA testing.

QA Testing for Games

Learn the QA techniques, tools, and workflows used by companies like EA Tiburon and Epic Games.

The Recording Principles course introduces students to the theory and operation of essential audio tools ranging from microphones to mixers. Primary topics include audio basics, signal flow, basic microphone techniques, gain staging, audio processors, and basic file and session management.

Recording Principles

Learn about the theory and operation of essential audio tools ranging from microphones to mixers.

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Fundamentals of Digital Marketing