The Business in the Entertainment and Media Industries course explores the evolving infrastructures across various industry sectors. Students will examine emerging innovative business strategies within these creative industries as well as current business trends. Students will also identify the variety of careers available for business professionals in these industries and their respective skill sets, with an eye toward developing the abilities that are vital to their chosen fields.

Business in the Entertainment and Media Industries

The Business Management course analyzes the management principles that sustain a successful company. Students will learn about performance management, team management, and leadership in a business environment. This course examines various types of organizational structures and corporate cultures. Students will also gain insight on the importance of creativity and innovation in making business decisions. Other business topics include human resources, time management, effective communication, productive meetings, and role reviews.

Business Management

The Introduction to Marketing course explores foundational marketing concepts, including target-market segmentation, product distribution, and promotion. Students will examine traditional marketing avenues, such as print, television, and radio, as well as newer practices in modern technology. In this course, students will construct strategic plans for the selection and development of goods and services. Consumer behavior and its effects on the success of marketing efforts will be inspected and evaluated by students to introduce the human aspect within the business field.

Introduction to Marketing

The Data Analysis and Reporting course teaches students to use Microsoft Excel for common business purposes, including analysis and reporting. Course topics include working with formulas and functions, formatting spreadsheets for effective analysis, creating charts, selecting appropriate chart types, and analyzing entertainment-business data. Students will identify trends in data and leverage data to convey various business messages.

Data Analysis and Reporting

The Business Law course provides an overview of general business practices, including entity formation, insurance, taxes, and accounting. Students will study the laws protecting intellectual property in relation to protecting their own work and legally incorporating the works of others. Students will also study the law and practices of contracts and negotiations. All concepts are explored through legal case studies and applied business projects.

Business Law

The Project I: Personal Branding course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will explore, build, and assess their professional brand identity, points of differentiation, and areas of expertise to highlight online.

Project I: Personal Branding

In Portfolio I: Personal Branding, students will create a digital portfolio website to serve as the foundation for their online presence. By the end of the course, students will have a digital platform to showcase their skills and knowledge to future employers and industry professionals.

Portfolio I: Personal Branding

Explore the fundamentals of business, management, and marketing. This certificate program will cover the basics of business law, including contracts, legal entities, and liability, as well as how to collect and analyze data to inform business decisions. Students in this program will create a digital portfolio to represent their professional skills and showcase samples of their work.

Business

Students in the Business certificate program explore the fundamentals of business, management, and marketing.

Entertainment Business Bachelor's Degree

Students in the Digital Marketing Fundamentals Course will analyze the growing influence of digital marketing and how to harness the power of the Internet and technology to help an organization become a strategic force on the web. Students will also analyze the best strategic methods for success in the ever-changing digital realm.

Digital Marketing Fundamentals

Students in the New Media Marketing Course will learn how an organization determines which new media approaches will accomplish its marketing goals and further its success. Students will analyze the ways in which organizations identify and engage influencers in its target market using mobile, social media, content marketing, online video, and location-based technologies.

New Media Marketing

The Advanced Digital Marketing Strategies Course addresses all of the marketing strategies that are particular to this extremely competitive digital arena. The goal of this course is to identify the many components of digital marketing and to examine each one of these component’s unique marketing approach. This course explores the following: affiliate marketing, email marketing, global marketing, social media marketing, and search engine marketing. A thorough understanding of each one of these aspects is necessary to cultivate a successful digital marketing campaign. Advanced topics are discussed within each type of marketing strategy, and companion case studies align with the course content.

Advanced Digital Marketing Strategies

The goal of analyzing web metrics is to create and provide a measuring system that defines a trend or a characteristic within a company’s digital marketing structure. As presented in the Digital Analytics and Optimization Course, metrics can be used to explain an outcome, correct a problem, chart a future trend, and/or gauge the success of a marketing endeavor. Understanding metrics and being able to craft reporting structures that meaningfully analyze this data will assist a marketing team to make productive decisions that facilitate growth and strengthen the company’s marketing goals.

Digital Analytics and Optimization

Build a solid foundation in marketing fundamentals and learn how they apply to a rapidly changing technological landscape. This graduate certificate explores the possibilities and limitations of digital media and how digital marketers can use them to their advantage. Students gain an introduction to digital marketing methodologies, marketing analysis, new media, and analytics.

Digital Marketing

The Digital Marketing graduate certificate explores strategies to effectively market products and increase brand awareness in a technology-driven world.

The Marketing Research course explores how vital it is to know how to extract data that will provide information about products and services in relation to consumer behavior. A marketing vision must be constructed and substantiated based on data and facts to validate the financial investment of a company. This course compares and contrasts research methodologies; explores marketing strategies and tactics; and examines the roles that design, implementation, analysis, interpretation, and reporting of research play in influencing marketing decisions. Students will learn to exercise appropriate research design, conduct research, and interpret data for conclusions.

Marketing Research

The Storytelling for Marketing course introduces branding and examines the keys to creating a sustainable and effective brand utilizing digital storytelling concepts. Students will explore the mechanics of storytelling and identify how marketers and content developers convey themes through their writing. Techniques and methods for researching, reporting, messaging, and storytelling will be explored to help students learn how to best structure stories for their audiences via different delivery systems.

Storytelling for Marketing

In the Fundamentals of Web Design course, students will learn the importance of facilitating an organization's success through the process of website creation. Students will be introduced to information architecture, HTML, and CSS and will analyze best practices in design to enhance the entity's marketing message and to promote consumer sales. This course covers advertising principles, website design and functionality, consumer experience, and branding, as well as the evolution of the web from the 1990s and into the future.

Fundamentals of Web Design

This certificate equips you with skills in marketing, branding, and storytelling while you build experience in areas like market research, interpreting data, and delivering advertising content. Students in this program also create digital portfolios to showcase their work and demonstrate their capabilities to potential employers.

Marketing

The Marketing certificate program builds foundational skills in marketing, branding, storytelling, interpreting data, and advertising content delivery.

Sports Marketing & Media Bachelor's Degree

The Color Theory course exposes students to the theories and application of color as it relates to both print and screen. Historical and geographical perspectives will be discussed. Students will review methods and techniques for using color to create impact as well as necessary color-correction practices for the various delivery options. In this course, students will learn how color can impact original design concepts across multiple media types.

Color Theory

Begin an exploration of the theories and application of color as it relates to both print and screen.

Before a game is released to the public, it undergoes rigorous quality assurance testing to find and fix bugs. QA testers help spot glitches as well as evaluate other aspects of the game as a “first end user,” a player who hasn’t worked on or experienced the game before. This program, designed with direct industry feedback from professional developers like EA Tiburon, Epic Games, and Insomniac, covers the skills required to QA test games, from best practices and tools of the trade to career paths in QA testing.

QA Testing for Games

Learn the QA techniques, tools, and workflows used by companies like EA Tiburon and Epic Games.

The Recording Principles course introduces students to the theory and operation of essential audio tools ranging from microphones to mixers. Primary topics include audio basics, signal flow, basic microphone techniques, gain staging, audio processors, and basic file and session management.

Recording Principles

Learn about the theory and operation of essential audio tools ranging from microphones to mixers.

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Full Sail DC3 is a dynamic, digital-centric education platform that offers online courses and accredited certifications.

About Full Sail DC3

These are fully-accredited certificate programs in key fields, designed to give you knowledge and skills you can use while also providing you with credits that can be used towards a Full Sail degree if you want to continue your education.

These are fast, focused curated collections of courses that are designed to give you vital new skills in your area of interest. Completed credits can also be transferred into a Full Sail degree program.

Our courses are career-driven, creative, and taught by professionals in the industry. These courses let you build valuable skills in the subjects you care about.

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Courses are designed in a specific order, so you, your instructors, and your classmates are aligned on your educational journey.

Programs contain more credit hours per month so you can finish faster and get used to the fast-paced, 24/7 nature of your industry.

Degrees at Full Sail are accelerated, allowing you to graduate in about half the time of a traditional degree.

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Established in 1979, Full Sail University offers a different kind of education for students who dream big. We offer both online and on-campus graduate and undergraduate degree programs that span the worlds of emerging technologies and entertainment media. Each program is career-focused with accelerated curriculum taught by instructors with real-world experience in their industry.

DC3 provides bespoke online courses and certificates in entertainment, media, art, and technology led by expert instructors.

DC3: Online Education

Earn an accredited certificate with credits that can be used towards a Full Sail degree and hands-on projects that help you develop your portfolio.

Our courses are career-driven, creative, and taught by professionals in the industry. These courses help you build valuable skills in the subjects you care about.

Fast, focused, and designed for doers, these programs offer a curated selection of key courses for your area of interest, giving you vital new skills as well as transferrable Full Sail credits.

All courses at Full Sail DC3 are taught by expert, responsive educators who have years of experience in their subject. They bring a deep knowledge of industry best practices and workflows and share it with you, to support your education and help move you along your learning path.

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