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<p>Get ready to elevate your podcast through effective marketing in this three-week online course from Full Sail DC3. Whether you currently host a podcast or plan to launch one in the future, this course will teach you basic techniques, skills, and tools to help you attract listeners and build a loyal following. You’ll learn ways to find your target audience, develop a content strategy that keeps them engaged, and expand your podcast’s visibility by implementing growth tactics. You’ll also explore how to ethically use generative AI tools to streamline your podcast promotions. Designed for both new and seasoned podcasters, this course will help you connect with your audience, grow listenership, and efficiently market your show.</p>

Podcast Marketing: Strategies for Audience Growth

Students will examine how their podcast’s goals and target demographic inform their content strategy, how to create SEO-optimized episode titles, and how to develop a content calendar.

Develop Your Podcast’s Content Strategy

Students will learn about podcast analytics, strategies for building a following and boosting visibility, and how to use the best growth tactics for their goals, audience, and budget.

Determine Your Podcast’s Growth & Visibility Strategy

Students will explore the ethical considerations of using generative AI, how ChatGPT can help with episode titles and show notes, and how to use AI tools to pull short clips from an episode.

Use AI Tools to Improve & Streamline Your Podcast Promotion

This course teaches podcast marketing fundamentals and tools for current or future podcasters.

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Podcast Marketing: Strategies for Audience Growth

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