Podcast Marketing: Strategies for Audience Growth
Course Details
Key Topics
This course teaches podcast marketing fundamentals and tools for current or future podcasters.
What
1 Course | 3 Modules
Start Anytime
Online | Self-Paced
Cost
Payment plans available
NOTE: This course is taught by industry professional(s) and is not included within Full Sail University’s scope of accreditation. No course credits are available for this course.
About This Course
Get ready to elevate your podcast through effective marketing in this three-week online course from Full Sail DC3. Whether you currently host a podcast or plan to launch one in the future, this course will teach you basic techniques, skills, and tools to help you attract listeners and build a loyal following. You’ll learn ways to find your target audience, develop a content strategy that keeps them engaged, and expand your podcast’s visibility by implementing growth tactics. You’ll also explore how to ethically use generative AI tools to streamline your podcast promotions. Designed for both new and seasoned podcasters, this course will help you connect with your audience, grow listenership, and efficiently market your show.
What You'll Learn
- How to define your podcast's primary goal and identify your ideal listener
- Ways to develop content strategies tailored to your audience's preferences
- Techniques for crafting SEO-optimized episode titles and show notes
- Strategies for deciding which growth tactics to use based on your podcast’s goals, audience demographics, and budget
- Ways to use podcast analytics to understand your listeners’ behavior and refine content and marketing strategies
- Practical skills for designing and executing cross-promotion plans with other podcasters
- The benefits of using generative AI tools to repurpose podcast content into multiple formats
- How to apply ethical considerations when using AI tools to maintain authenticity and audience trust
What You’ll Need
ChatGPT or a similar generative AI chatbot
Descript, Opus Clip, or a similar AI tool
Enroll Now. Pay over time with Klarna.*
*Monthly financing through Klarna issued by WebBank, member FDIC. CA resident loans made or arranged pursuant to a California Financing Law license.
Our Courses
Full Sail DC3 offers hyper-focused, skills-first courses for career advancers, passion seekers, and anyone looking to upskill. Designed by industry professionals, our self-paced courses prioritize practical skills and give you the specifics you need without the fluff. With opportunities for online collaboration and networking with peers, plus course facilitators who are available to support you, Full Sail DC3 helps you gain knowledge that moves you.
Course Outline
Who This Is For
People who currently host or promote podcasts and people who are planning to launch a podcast. Industry roles that could benefit from this course include:
- Podcasters
- YouTubers
- Content Creators
- Marketers
About Full Sail DC3
Full Sail DC3 is a dynamic, short-form education platform that offers online courses. With the values and benefits of Full Sail University, DC3 is backed by over 45 years of experience in entertainment media and emerging technology, as well as more than a decade of experience delivering compelling online education.
Why Choose Full Sail DC3?
45 Years of Experience
Built by Full Sail University, using everything we’ve learned in 45+ years of offering hands-on, project-based degrees for the world of entertainment media and emerging technologies.
Innovative Original Courses
Full Sail DC3 features original content built around what you want to learn.
Curriculum Designed in Collaboration with Industry Leaders
All Full Sail DC3 curriculum is created in collaboration with people who’ve done the work and know the subject - from podcasting to starting an LLC.
Real-Time Access to Educators
As a Full Sail DC3 student, you’ll be able to ask questions and get feedback on your work so you can improve and build your skills.
University-Level Tech Support
Full Sail DC3 Students will have access to the same tech support that drives Full Sail University.
Self-Paced, Flexible Learning Paths
We built Full Sail DC3 to give you the freedom to choose your learning path – learn any time with our self-paced courses, take a single course to learn a new skill, or take multiple courses to build your capabilities. It’s up to you.
Frequently Asked Questions