Are you ready to discover the ways you can use generative AI for marketing? In this Full Sail DC3 course, you’ll learn the basics of using AI to enhance marketing workflows, create assets, automate tasks, and more. Explore the history and ethics of AI in marketing, learn to use AI tools and techniques for tasks like content creation and personalization, and create a comprehensive digital marketing plan using AI-generated assets. You’ll leave this course with the basic skills and knowledge needed to harness the power of AI in the marketing landscape.

Generative AI for Marketing

Students delve into the history and applications of AI in marketing, focusing on content creation, personalization, and ethics while engaging in hands-on activities with AI tools.

Fundamentals of Generative AI in Marketing

Students focus on practical tools and techniques for using generative AI in marketing and learn how AI can enhance product development, pricing, distribution, promotions, and more.

Generative AI Tools for Marketing

Students gain hands-on experience by creating a comprehensive marketing plan, integrating traditional marketing strategies with AI-generated assets to produce actionable results.

Creating an AI Marketing Plan

This class teaches techniques and tools for using generative AI for digital marketing.

Podcasts have become a cultural phenomenon, offering a unique platform for individuals and organizations to share stories, ideas, and conversations with the world. However, creating a successful podcast requires a producer who is confident in several skillsets. In Full Sail DC3’s Podcast Essentials: Production &amp; Editing Skills, you will work through the three stages of production to prepare, record, and edit a podcast that you can distribute and market to audiences. This course is for you if you’re eager to explore the art and techniques of producing compelling podcasts or expand your podcasting knowledge and experience.

Podcast Essentials: Production and Editing Skills

Students receive a general overview of the podcasting industry, outline podcasting production steps, and use storytelling concepts to draft a script.

Introduction & Podcast Pre-Production: Storytelling and Scriptwriting

Students learn about the hardware and software used in podcast production, set up their recording/filming space, and record their own podcast segment.

Podcast Production: Gear, Setup, and Recording

Students wrap up by practicing audio and video editing skills, examining common podcast distribution tactics, and developing marketing assets to promote a completed episode.

Podcast Post-Production: Editing and Distribution

This course focuses on the technical skills needed to produce and edit a podcast from start to finish.

Get ready to elevate your podcast through effective marketing in this three-week online course from Full Sail DC3. Whether you currently host a podcast or plan to launch one in the future, this course will teach you basic techniques, skills, and tools to help you attract listeners and build a loyal following. You’ll learn ways to find your target audience, develop a content strategy that keeps them engaged, and expand your podcast’s visibility by implementing growth tactics. You’ll also explore how to ethically use generative AI tools to streamline your podcast promotions. Designed for both new and seasoned podcasters, this course will help you connect with your audience, grow listenership, and efficiently market your show.

Podcast Marketing: Strategies for Audience Growth

Students will examine how their podcast’s goals and target demographic inform their content strategy, how to create SEO-optimized episode titles, and how to develop a content calendar.

Develop Your Podcast’s Content Strategy

Students will learn about podcast analytics, strategies for building a following and boosting visibility, and how to use the best growth tactics for their goals, audience, and budget.

Determine Your Podcast’s Growth & Visibility Strategy

Students will explore the ethical considerations of using generative AI, how ChatGPT can help with episode titles and show notes, and how to use AI tools to pull short clips from an episode.

Use AI Tools to Improve & Streamline Your Podcast Promotion

This course teaches podcast marketing fundamentals and tools for current or future podcasters.

Public speaking is an art form, and if you’d like to develop your own flair for presentations this Full Sail DC3 course is for you. Effective presentations require storytelling, structure, creative thinking, and performance skills. In this class, you’ll learn to craft and deliver compelling pitches that engage your audience like a well-told story. Through storytelling methods, audience connection techniques, and performance strategies, you’ll develop your own signature speaking style for pitches, presentations, performances, podcasts, and beyond. No matter what you’re presenting, you’ll leave this course with the confidence, adaptability, and presence to pitch with clarity, authenticity, and impact.

Public Speaking: Develop Your Signature Speaking Style

Students explore their personal brand voice, analyze powerful storytelling techniques, and craft a compelling “why” message to build the foundation of their pitch.

The Art & Authenticity of Speaking

Students learn to strengthen their vocal tone, pacing, and body language, as well as how to use sound, visuals, and props to make presentations more dynamic and engaging.

Performance is Everything

Students practice improvisation, adjust their delivery for different formats, and integrate audience-driven techniques to craft a final persuasive and interactive pitch.

Adapting to the Expected & Unexpected

This class teaches public speaking skills for impactful presentations and pitches.

In this course, legendary sportscaster Dan Patrick will take you through strategies for asking compelling questions, conducting a successful interview, and finding subjects that match your skills. Dan has built an inspiring four-decade career across the industry as a sportscaster and reporter on The Dan Patrick Show and SportsCenter’s Sunday Conversation on ESPN. He also has a wide range of experience going in-depth with personalities like Michael Jordan, Larry Bird, Reggie Jackson, and Bill Murray.

The Art of Interviewing

Dan talks about his sportscasting journey and the strategies he uses to ask excellent questions.

Introduction

This section of the course teaches students about practical interviewing techniques, giving them insight into conducting their own interviews and analyzing their work.

What Makes a Good Interviewer?

Students explore the anatomy of an interview question, learn what types of questions yield the highest-quality answers, and discuss the role of AI in interviewing.

Topic and Demand

Students learn about the difference between open-ended and close-ended questions and explore different kinds of interview formats.

Open-Ended and Close-Ended Questions

Dan explains how to conduct thorough research and how to use that research to set an interview’s goal and structure.

Research

This section covers interview preparation from start to finish, including preparing your workspace; navigating the beginning, middle, and end of your interview; and the role of social media platforms in interviewing.

Prepare Your Space

Dan shows students how to course-correct when an interview goes off track, including how to conduct themselves in a professional manner and how to deal with nervous or angry subjects. Students will also record and share their own interviews.

Difficult Interviews

Legendary sportscaster Dan Patrick takes you through the strategies you need to ask compelling questions and conduct a successful interview, as he shares insight and experience gained over the course of his four decades in sports reporting and sportscasting.

Building a successful content creation business is so much more than simply getting a viral video. Full Sail DC3’s The Business of Content Creation covers the ins and outs of the industry, from social media growth to brand sponsorships and monetization. Whether you’re new to the world of being a creator or ready to take your skills to the next level, this course is designed to be engaging, practical, and focused on helping you grow where you need it most. Throughout the course, experienced instructors and established creators will share important strategies you can use to become a contributor in the booming creator economy.

The Business of Content Creation

The course instructors introduce themselves and go over the basics of the creator economy and the role of storytelling in content creation.

Students will learn how to develop a growth mindset, prioritize positivity, set goals, and how to use their smartphone to create their first pieces of content.

Mindset

Students learn how to find their area of expertise, how to use that to develop their personal brand, and strategies for defining their target audience.

Foundation to Success

The course instructors go over content creation basics, like choosing a platform, selecting which type of content to create, developing a content strategy, and laying out a content calendar.

Content

Students discover how to grow a strong, engaged network of followers and how to develop and maintain professional relationships.

Building Community

Students explore strategies for steady growth and monetization techniques, plus legal and safety tips for the content creation industry.

Sustaining Growth

Whether you’re new to the world being a content creator or ready to take your skills to the next level, this course will focus on your professional growth and give you the strategies needed to become a contributor in the booming creator economy.

Creating a successful podcast requires planning, production savvy, and an understanding of the business side of the industry. You’ll touch upon all of that and more in this Full Sail DC3 course. Featuring guidance from industry experts, this three-week class covers everything from scriptwriting and interviewing to audio recording, basic editing, and marketing. With hands-on projects, weekly feedback, and access to the DC3 online community, you’ll have all the support you need to unlock your creativity and build your own podcast.

The Podcasting Playbook: Craft Your Concepts into Episodes

The course’s instructors introduce themselves and go over what you’ll learn in The Podcasting Playbook: Craft Your Concepts into Episodes, and how to get the most out of this course.

Students discover the history of podcasting, podcast genres and formats, how to navigate hosting platforms and directories, and how to plan your podcast channel.

The World of Podcasting

Students learn about the podcast production process, including how to plan content, how to conduct interviews and write scripts, and recording and editing techniques.

Producing a Podcast Episode

Students wrap up by learning how to publish their completed episodes, market their podcast, use analytics, and how to potentially monetize their podcast through advertising, sponsorships, and more.

Publishing, Promoting, and Monetizing Podcasts

This course takes students through the podcast creation process by helping them plan, record, edit, publish, and promote their own podcast channel.

Discover the dynamic world of DJing in this hands-on, online DJ class. You’ll learn about the history of DJing, essential equipment, popular software, and basic techniques to help you understand beatmatching and transitions to create seamless mixes. As you progress, you’ll not only discover the technical skills needed to craft your own unique sets but also explore the business side of DJing, including branding and securing gigs in a competitive industry. By the end of this course, you’ll have the confidence to perform live and connect with an audience.

DJing 101: From Beats to Blends

Students learn the history and role of DJing, examine the popularity of music genres and their influence on DJ mixing, and understand the mindset needed to become a successful DJ.

Introduction to DJing

Students will explore and identify essential DJ equipment, learn about the legalities of building a music library, discover music theory basics, and learn about track selection to build a DJ set.

DJ Equipment, Software, and Techniques

Students will learn to match tempos and apply beatmatching techniques to their DJ set and understand how to use equalization and gain staging to create ideal audio levels.

The Art of the Mix

Students discover how to identify and use basic DJ effects, how to apply more advanced DJ techniques like harmonic mixtures, and how to enhance buildups and breakdowns.

Beyond Basic DJing

During this week, students explore the basics of professional DJ etiquette, including client communication, reading a crowd, and adapting their sets and stage presence accordingly.

DJ Etiquette and Performance

Students gain insight into building a personal DJ brand, copyright and music licensing, tips on finding professional resources, and the basics of navigating contracts and managing an online presence.

The Business of DJing

This DJ class teaches fundamental principles and advanced techniques for mixing music for DJ sets.

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Established in 1979, Full Sail University offers a different kind of education for students who dream big. We offer both online and on-campus graduate and undergraduate degree programs that span the worlds of emerging technologies and entertainment media. Each program is career-focused with accelerated curriculum taught by instructors with real-world experience in their industry.

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As a Full Sail DC3 student, you’ll be able to ask questions and get feedback on your work so you can improve and build your skills.

All Full Sail DC3 curriculum is created in collaboration with people who’ve done the work and know the subject - from podcasting to starting an LLC.

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Courses

Generative AI for Marketing

Podcast Essentials: Production and Editing Skills

Podcast Marketing: Strategies for Audience Growth

Public Speaking: Develop Your Signature Speaking Style

The Podcasting Playbook: Craft Your Concepts into Episodes

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